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eOxegen - Software Technology & Insurance Insights

How do Big Insurers Engage with the New-Age InsurTech Companies?

12th May, 2023

Insurtech is a term that has been gaining momentum in the insurance industry in recent years. It refers to the use of technology to streamline and improve the insurance process, from underwriting and claims to customer service and distribution. The emergence of Insurtech companies has disrupted the traditional insurance model and forced big insurers to adapt to the changing landscape.

Importance of Insurtech in the Insurance Industry

Insurtech is changing the way the insurance industry operates, providing innovative and cost-effective solutions to long-standing problems. Insurtech companies use advanced technologies such as artificial intelligence, machine learning, and blockchain to enhance the efficiency and accuracy of the insurance process. This leads to faster claims processing, lower operational costs, and improved customer experience.

Insurtech has also brought new products to market, including pay-per-mile auto insurance, on-demand insurance, and micro-insurance. These products cater to the needs of modern consumers and provide them with more flexibility and control over their insurance coverage.

As Insurtech continues to disrupt the insurance industry, big insurers are looking for ways to engage with these new-age companies. This includes investment, partnership, acquisition, and collaboration. Each approach has its advantages and risks, and big insurers must carefully consider which strategy best fits their business needs.

  1. Investment in Insurtech

    Investment in Insurtech is a popular approach among big insurers looking to gain exposure to new technologies and business models. By investing in Insurtech companies, big insurers can access new talent, products, and services while providing Insurtech companies with access to capital and expertise. This approach also allows big insurers to stay ahead of the competition by keeping up with the latest trends and innovations.

    Types of investments in Insurtech include direct investment, venture capital, and strategic investment. Direct investment involves purchasing equity or debt in an Insurtech company, while venture capital involves investing in a fund that invests in multiple Insurtech companies. Strategic investment involves investing in an Insurtech company with the aim of forming a strategic partnership or acquisition in the future.

  2. Partnership with Insurtech

    Partnership with Insurtech companies is another way for big insurers to engage with the new-age companies. By partnering with Insurtech companies, big insurers can leverage their technology and capabilities to enhance their own products and services. This approach allows big insurers to tap into the innovative and agile mindset of Insurtech companies while still benefiting from their own scale and expertise.

    Types of partnerships with Insurtech include joint ventures, distribution partnerships, and technology partnerships. Joint ventures involve forming a new company with an Insurtech partner, while distribution partnerships involve selling Insurtech products through the big insurer's existing distribution channels. Technology partnerships involve integrating Insurtech technology into the big insurer's existing products and services.

  3. Acquisition of Insurtech

    Acquisition of Insurtech companies is a more direct way for big insurers to engage with the new-age companies. By acquiring Insurtech companies, big insurers can gain access to their technology, talent, and customer base. This approach allows big insurers to quickly acquire the capabilities and expertise of Insurtech companies, allowing them to compete more effectively in the market.

    Types of acquisition of Insurtech include outright acquisition, acqui-hire, and partial acquisition. Outright acquisition involves purchasing the entire Insurtech company, while acqui-hire involves acquiring the talent of an Insurtech company. Partial acquisition involves purchasing a minority stake in an Insurtech company.

  4. Collaboration with Insurtech

    Collaboration with Insurtech companies involves working together to develop and launch new products and services. By collaborating with Insurtech companies, big insurers can leverage their technology and capabilities to create innovative solutions that meet the changing needs of customers. This approach allows big insurers to combine their scale and expertise with the agility and innovation of Insurtech companies.

    Types of collaboration with Insurtech include co-creation, co-development, and co-marketing. Co-creation involves jointly developing new products and services, while co-development involves working together to improve existing products and services. Co-marketing involves jointly promoting products and services to customers.

Challenges and Risks in Engaging with Insurtech

While engaging with Insurtech can provide big insurers with many advantages and benefits, there are also challenges and risks involved. One of the main challenges is integrating Insurtech technology with legacy systems and processes. This can be a complex and time-consuming process, and it can also be costly.

Another challenge is finding the right Insurtech partner. With so many Insurtech companies in the market, it can be difficult for big insurers to identify the right partner that fits their business needs. There is also a risk of investing in or partnering with an Insurtech company that may not succeed or may not be a good fit for the big insurer.

To mitigate these risks, big insurers should adopt a structured approach to engaging with Insurtech. This includes conducting thorough due diligence on potential partners, developing clear criteria for selecting partners, and establishing clear expectations and goals for the partnership.


Insurtech is changing the way the insurance industry operates, and big insurers must adapt to stay ahead of the competition. Investment, partnership, acquisition, and collaboration are all viable strategies for engaging with Insurtech companies, each with their advantages and risks. While engaging with Insurtech can be challenging, it can also provide big insurers with access to new technologies, talent, and customers, allowing them to provide better products and services to customers.

Looking to the future, the relationship between big insurers and Insurtech companies is likely to continue to evolve, with more collaboration and partnership expected. As Insurtech companies continue to innovate and disrupt the market, big insurers will need to stay agile and open-minded to take advantage of the opportunities presented by this rapidly changing landscape.